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Overview

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Research

Interview

Fashion and style is such a subjective field that almost everyone has their own definition. I decided to first talk to 5 people in my network. In the recruitment, I tried to have people different in age and clothing style for better generalizability.

When preparing the script, I kept the questions open enough for the participant to elaborate on their relationship with their wardrobe. In this phase, it was especially important for me to be unbiased and open so that I could spot the pain points.
The interviews were conducted in context. The participant and I stood in front of their wardrobe and went through details of different tasks surrounding the topic.

User Personas

Fashion and style is such a subjective field that almost everyone has their own definition. I decided to first talk to 5 people in my network. In the recruitment, I tried to have people different in age and clothing style for better generalizability.

When preparing the script, I kept the questions open enough for the participant to elaborate on their relationship with their wardrobe. In this phase, it was especially important for me to be unbiased and open so that I could spot the pain points.
The interviews were conducted in context. The participant and I stood in front of their wardrobe and went through details of different tasks surrounding the topic.

Diseño

Wireframes

Fashion and style is such a subjective field that almost everyone has their own definition. I decided to first talk to 5 people in my network. In the recruitment, I tried to have people different in age and clothing style for better generalizability.

When preparing the script, I kept the questions open enough for the participant to elaborate on their relationship with their wardrobe. In this phase, it was especially important for me to be unbiased and open so that I could spot the pain points.
The interviews were conducted in context. The participant and I stood in front of their wardrobe and went through details of different tasks surrounding the topic.